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What is Black Friday?

Black Friday is the name given to the day after Thanksgiving in the United States. It's considered the unofficial start of the holiday shopping season, as retailers offer deep discounts and special deals to entice customers to buy.

The name "Black Friday" is said to refer to the idea that retailers would finally turn a profit for the year or "go into the black" after operating at a loss for much of the year.


If you live in the United States or Canada, you're probably familiar with the term "Black Friday." This is a day when retailers offer massive discounts and promotions to attract shoppers, resulting in huge crowds and sometimes even chaos. But what is Black Friday, and why has it become such a significant event?

In this post, we'll explore the origins and evolution of Black Friday and what it means for retailers and consumers alike.

Why Black Black Friday Exists

Are you wondering when is Black Friday sale? Black Friday is a highly anticipated shopping event on the day after Thanksgiving in the United States.

It has since spread to other countries and has become a global phenomenon, with retailers offering steep discounts and promotions to entice shoppers to kick off their holiday shopping.

The history of Black Friday

The history of Black Friday is somewhat murky, with several different stories about its origins. One popular theory is that the term was coined by Philadelphia police officers in the 1960s, who used it to describe the chaos and traffic jams resulting from the influx of shoppers into the city the day after Thanksgiving.

Another theory is that the term has its roots in the practice of recording losses in red ink and profits in black ink, with the day after Thanksgiving being the day when retailers finally went "into the black" for the year.

The evolution of Black Friday

While Black Friday has been around for decades, it has evolved significantly in recent years. Originally, it was a one-day event that took place in brick-and-mortar stores, with shoppers lining up early in the morning to snag the best deals.

However, with the rise of e-commerce and online shopping, retailers have expanded the event to include Cyber Monday (the Monday after Thanksgiving), as well as pre-Black Friday sales and promotions.

In addition, many retailers now offer online deals that are available even before Black Friday itself. All of these changes have made Black Friday a much bigger and more complex event than it was in the past.

The Meaning of Black Friday

Black Friday is a widely recognized and celebrated shopping event that happens every year in the United States and around the world. It is a day of big discounts and deals that can be found both online and in-store, and many shoppers eagerly anticipate this day to get a head start on their holiday shopping.

But beyond the hype and excitement of Black Friday, there is a deeper meaning to this event that has important implications for both retailers and consumers.

Definition of Black Friday

Black Friday is the day after Thanksgiving when major retailers offer significant discounts on a wide range of products to attract customers.

The name "Black Friday" is said to have originated from the practice of recording losses in red ink and profits in black ink, with retailers finally going "into the black" or turning a profit for the year on this day.

While Black Friday began as a one-day event, it has now expanded to include pre-Black Friday sales, Cyber Monday, and other related shopping events.

The significance of Black Friday

Black Friday is significant for both retailers and consumers for several reasons. For retailers, it is a crucial day for generating sales and profits, especially for those who have struggled throughout the year.

The event can also create a sense of urgency among customers, encouraging them to make purchases they may have otherwise delayed. For consumers, Black Friday is an opportunity to save money on high-ticket items and gifts, which can help them stretch their budgets further.

The impact of Black Friday on retailers and consumers

While Black Friday can have positive effects for both retailers and consumers, it also has its downsides. For retailers, the intense competition to offer the best deals can lead to a race to the bottom, with profit margins becoming increasingly slim. It can also put pressure on employees to work long hours and deal with large crowds, leading to burnout and exhaustion.

For consumers, the frenzy and pressure to buy can lead to overspending and impulse purchases, and the focus on material goods can detract from the true meaning of the holiday season.

The Date of Black Friday

Black Friday is celebrated on the day after Thanksgiving, which falls on the fourth Thursday in November. This means that the date of Black Friday can vary from year to year, depending on when Thanksgiving falls on the calendar.

Black Friday Origin

The origin of Black Friday as a shopping event can be traced back to the early 20th century. While there are several theories about how the day got its name, the most commonly accepted explanation is that it was used to describe the heavy traffic that occurred on the day after Thanksgiving as shoppers flocked to stores to take advantage of sales.

When Does Black Friday Start Today?

In recent years, the start time of Black Friday sales has become earlier and earlier, with some stores even opening on Thanksgiving Day itself. However, the official start time of Black Friday sales still tends to be midnight on Friday, with many retailers now offering online deals that start even earlier.

The Significance of the Timing of Black Friday

The timing of Black Friday is significant for several reasons:

  1. It marks the beginning of the holiday shopping season, which can set the tone for retailers' sales and profits for the rest of the year.
  2. It falls during a time of year when many people are off work and have more free time to shop.
  3. The timing of Black Friday can also reflect broader economic trends, with retailers using the event to gauge consumer confidence and spending patterns.

Black Friday Around the World

While Black Friday is primarily known as a shopping event in the United States, it has also spread to other parts of the world in recent years. Here's a look at how Black Friday is celebrated in different countries:

Black Friday in the United States

In the United States, Black Friday is one of the year's biggest shopping days. Many retailers offer deep discounts and doorbuster deals to attract shoppers to their stores, and it's not uncommon for people to line up outside of stores hours before they open in order to be the first to take advantage of the sales.

While the popularity of Black Friday has declined somewhat in recent years due to the rise of online shopping, it remains a significant cultural and economic event.

Black Friday in Canada

In Canada, Black Friday has also become a major shopping event, with many retailers offering discounts and deals to attract customers.

However, the timing of Black Friday in Canada is slightly different than in the United States, as it falls on the day after Canadian Thanksgiving, which is celebrated on the second Monday in October. This means that Black Friday in Canada usually falls on the fourth Friday in November.

Black Friday in Other Countries

Black Friday has also started gaining traction in other countries worldwide, including the United Kingdom, Australia, and Brazil.

While the popularity and timing of Black Friday can vary from country to country, the basic concept of offering huge discounts and promotions to shoppers remains the same.

How to Make the Most of Black Friday

Black Friday can be an overwhelming and chaotic shopping experience, but with a little planning and preparation, you can score some amazing deals and avoid stress. Here are some tips for making the most of Black Friday:

Tips for Black Friday Shopping

  • Research deals beforehand: Do some research ahead of time to see which stores are offering the best deals and which products you're interested in buying.
  • Make a budget: Set a budget for yourself and stick to it, as it's easy to get carried away with all of the discounts and deals.
  • Shop early: Try to get an early start on Black Friday, as many of the best deals can sell out quickly.
  • Consider shopping online: If you don't want to deal with the crowds and chaos of in-store shopping, many retailers also offer online deals on Black Friday.
  • Use shopping apps: Many shopping apps can help you find deals and compare prices on Black Friday, making it easier to find the best bargains.

The Benefits of Shopping on Black Friday

The biggest benefit of shopping on Black Friday is the opportunity to save money on your holiday shopping. Retailers offer some of the best discounts and deals of the year on Black Friday, so you can stretch your budget further and get more gifts for your money. Additionally, shopping on Black Friday can be a fun and exciting experience as you join millions of other shoppers in the hunt for deals.

Preparing for Black Friday Sales

To make the most of Black Friday sales, it's important to prepare in advance. Make a list of the items you want to buy and the stores you want to visit and plan out your route to maximize efficiency.

Additionally, be sure to dress comfortably and wear shoes that can handle a lot of walking and standing. Finally, don't forget to bring snacks and water to keep yourself fueled throughout the day. With a little preparation, you can make the most of Black Friday sales and come out with some amazing deals.

The Future of Black Friday

Black Friday has come a long way since its origins in the early 20th century, and it's safe to say that the holiday shopping event isn't going away anytime soon. However, as technology continues to evolve and consumer shopping habits change, the future of Black Friday may look quite different than it does today.

When is Black Friday?

Black Friday traditionally falls on the day after Thanksgiving in the United States, which is the fourth Thursday in November. However, many retailers now offer pre-Black Friday deals and promotions. Some even extend their sales through the weekend and into Cyber Monday.

Trends in Black Friday Shopping

In recent years, there has been a shift towards online shopping on Black Friday, with many consumers preferring to avoid the crowds and chaos of in-store shopping. Additionally, there has been a trend toward retailers offering more targeted deals and promotions rather than blanket discounts across their entire store.

The Impact of Technology on Black Friday

Technology has had a significant impact on Black Friday in recent years, with many retailers using social media and email marketing to promote their deals and reach a wider audience. Additionally, advancements in mobile technology have made it easier for consumers to shop on the go and compare prices, leading to a more competitive shopping landscape.

Predictions for the Future of Black Friday

As technology continues to advance and consumer shopping habits evolve, the future of Black Friday is likely to look quite different than it does today. Some experts predict that Black Friday may become less important as retailers offer more targeted deals throughout the year, while others believe that the holiday shopping event will continue to thrive, albeit in a more digital and mobile-friendly format.

Only time will tell what the future holds for Black Friday, but one thing is for certain - the shopping event is sure to continue to evolve and adapt to changing consumer preferences and technology.


The meaning of Black Friday has evolved over time to become a significant holiday shopping event that marks the start of the holiday season for many consumers.

From its humble beginnings as a post-Thanksgiving sales event in the United States to its current status as a global phenomenon, Black Friday has become a crucial part of the retail calendar. It's a day when consumers can take advantage of deep discounts and promotions to kick off their holiday shopping, while retailers can boost their sales and clear out inventory before the end of the year.

However, as technology continues to transform the way we shop, it's clear that the future of Black Friday may look quite different than it does today. Nevertheless, one thing remains certain - Black Friday will continue to hold a special place in the hearts of shoppers and retailers alike for many years to come.